A cash secured put is a conservative options strategy often employed by investors who are bullish or neutral on a stock in the long term and wouldn't mind owning it at a lower price. When you "write" or "sell" a put option, you are giving someone else the right, but not the obligation, to sell you shares of a specific stock at a predetermined price (the strike price) on or before a certain date (the expiration date). In return for taking on this obligation, you receive a payment called a premium. The "cash secured" aspect means that you must have enough capital in your brokerage account to purchase the full 100 shares of the underlying stock at the strike price if the option is exercised against you. This collateral ensures you can fulfill your obligation if the stock price falls below the strike price by expiration. If the stock price stays above the strike price, the put option expires worthless, and you keep the entire premium as profit. If the stock price falls below the strike price and you are assigned, you purchase the shares at the strike price, which is effectively a discount from the current market price at the time of assignment, less the premium you received. This strategy is popular because it allows investors to either generate income from the premium received or to acquire shares of a company they want to own at a potentially more favorable entry point. It's considered less risky than some other options strategies because the maximum loss is limited to the difference between the strike price and zero, minus the premium received, if the stock goes to zero, but you are prepared to buy the stock.
If the stock price remains above the strike price at expiration, the put option expires worthless. As the seller of the put, you keep the entire premium received as profit, and you are not obligated to buy any shares.
The maximum profit potential for a cash secured put is limited to the premium received when you initially sold the option. This premium is yours to keep if the option expires out-of-the-money.
A cash secured put is generally considered a bullish to neutral strategy. You profit if the stock price stays above the strike price or rises, and you are willing to own the stock at a lower price if it falls, reflecting a long-term positive outlook.