VWAP, or Volume Weighted Average Price, is a trading benchmark used by traders and investors to determine the average price a security traded at throughout the day, taking into account both price and volume. Unlike a simple average price, which only considers price points, VWAP gives more weight to prices at which more shares were traded. This means if a large volume of shares was traded at a particular price, that price will have a greater influence on the overall VWAP calculation. It is typically calculated over a single trading day, starting from the market open and ending at the close, providing a single data point that reflects the sentiment for that period. Traders often use VWAP to gauge the true average price of a stock during the day, which can help them assess the quality of their execution, especially for large orders. For instance, institutional buyers might aim to execute their orders at a price below the VWAP, while sellers might target a price above it. This makes VWAP a crucial tool for institutional traders trying to minimize market impact when buying or selling large quantities of shares. It is also a valuable indicator for day traders to confirm trends or identify optimal entry and exit points, as they can compare the current price action to the day's average. However, it's important to remember that VWAP is a lagging indicator, meaning it reflects past price and volume data, not future movements.
The primary difference is that VWAP incorporates trading volume, giving more weight to prices where higher volumes were traded. A simple moving average, on the other hand, only considers price points over a period, treating each price equally regardless of the volume traded at that price.
Institutional traders commonly use VWAP as a benchmark to assess the quality of their order execution. They often aim to execute large buy orders below the daily VWAP and large sell orders above it to minimize market impact and demonstrate efficient trading.
While primarily a short-term trading tool, particularly for intraday analysis, VWAP can offer some insights for long-term investors when looking at a security's average price perception over specific, longer periods if calculated as such. However, its most effective application remains within shorter timeframes.